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As an example, she cited the misogynistic nature of one of the apps expected to ship with the headset, a “Dr. Magic Leap tolerated sexist comments and attitudes in the workplace, she alleges. "The group made no decisions and none of the proposed changes were made to the design," she alleges. Among suggestions: a new way to attach the "belt pack" since women rarely wear belts. After three subsequent attempts to meet with Abovitz to show him the rest of the presentation, she "got the message and gave up," she says.Ĭampbell was then enlisted as part of a subsequent “female brain trust initiative,” to provide design changes to Magic Leap's headset meant to make the product better appeal to women, she says. In her first few months on the job, Campbell said she prepared a presentation on the company's gender problem - noting that no women were in leadership position at the company and only 14% of employees were women - and offering solutions including recruiting employees from colleges with strong female STEM (Science, Technology, Engineering and Mathematics) departments.Īt the July 2015 meeting when Campbell made her presentation, Abovitz arrived late and ended the meeting before she finished, she says in the suit. Magic Leap did not return request for comment on the case. In June 2016, Magic Leap announced a new partnership with Lucasfilm, focusing on AR games based on the studio's franchises such as Star Wars.
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Magic Leap is a much-buzzed about tech firm that has raised $1.4 billion in funding, with lead investors such as Alibaba, Google and Qualcomm. District Court in the southern district of Florida.Ĭampbell says that CEO Rony Abovitz hired her in April 2015 as head of strategic marketing and brand identity to help improve gender diversity at Magic Leap and make its in-development augmented reality product more female-friendly. The suit also alleges that the hostile work environment has lead to dysfunction, causing the Plantation, Fla.-headquartered company to miss deadlines. Tannen Campbell filed the suit earlier this week in U.S. A former female Magic Leap executive, who says she was hired to make the augmented reality startup "less of a boys club," has sued the tech company for unlawful sex discrimination.